As I discussed in my last post on trust, the 2017 Edelman Trust Barometer revealed that only 37% of those surveyed have confidence in CEOs – the lowest in the history of the survey. They noted that the most important change CEOs and companies in general need to make is to do a much more effective job of communicating to their employees. In Edelman’s words: “Companies talk to their employees last, and that is a mistake, that’s crazy.”
Each year since 2012, Edelman, surveys a large sample (33,000 for this year’s report) worldwide regarding trust. The trends revealed are grim. This year’s survey showed employee’s trust in CEOs’ has plummeted with a 12-percentage point drop from the year before.
Only 37% of those surveyed have confidence in CEOs – the lowest in the history of the survey.
I recently had a wonderful experience of seeing executives lead by example. The new company I joined, Mother Lode Holding Company, believes in their employees stating that it is important to care for each other, have the support needed and to forge lasting relationships built on trust. Those are all great words, but we have all witnessed companies where vision statements are empty words that leaders don’t follow. Happily, I saw these executives truly leading by example and the living by the company’s founding principles.