Class MenuCE instruction offered under Texas Real Estate Commission Provider #0403.
When you think about the most useful social media networks for your business, Linkedin may not come to mind but it should. LinkedIn has recently taken drastic steps to improve the efficiency and usefulness of its network.
Real estate success always comes down to relationships and working your database. The only social platform built around connecting to your database professionally is LinkedIn. This course will show you the top seven reasons LinkedIn is vital to real estate success. How you can make sure your profile meets with TREC and NAR requirements, how to build your database through LinkedIn, and the best ways to promote yourself without coming off spammy. We will show you how to utilize the unparalleled tools like Recommendations, article writing, InMail, and Groups to establish your credibility as an agent and grow your connections. Lots of tangible takeaways from this class so come ready to learn!
Hashtag is a well-known word with very little understanding of its power. REALTORS must stay top of mind in order to be successful and hashtags can make you top of mind while making your business the top listing of social media searches. Potential clients begin their home searches online and carefully identified hashtags will float your social media posts to the top of the feed. A Hashtag is defined as: A word or phrase preceded by a pound sign (#) that can help your social media posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable real estate brand image. This course will take you from Hashtag novice to pro as we show you the best way to grow your brand and get more views for your listings using Hashtags. Your sellers will love the exposure for their homes and the extra reach can gain you buyer clients. We will breakdown Hashtag use by social media platform, how to research the best Hashtags, the most effective ratio, plus Do’s and Don’ts of Hashtags. This class promises to offer great #Education and #Information without being #Boring.
Facebook currently has over 2.5 Billion monthly active users but according to *Hootsuite, only 5.5% of your business page followers will see your posts! Your sellers expect you to market their homes far and wide to get them the highest price and best offer. How can you get greater reach for your listings without breaking the bank and reinventing the wheel? Marketing your real estate business and your listings on Facebook is a no brainer! This course will show you how to create a Facebook ad for your listings and easily boost it to a large audience. We will cover TREC Online Rules of Advertising, Code of Ethics rules, and Facebook rules in order to make sure your ad and profile include the necessary requirements. Happy sellers mean more referrals and more closings, let us show you how. Expand the reach of your Facebook audience exponentially in five minutes, for ten dollars, with just a few clicks! Maximize your listing exposure to the huge market of buyers on Facebook with this easy to follow one-hour course.
During times of social distancing, photos and videos can bridge the gap of meeting clients in person. Whether it is a virtual open house, a video tour, providing neighborhood information, or branding for your business, video is
essential for real estate marketing. This course will help you grow your video expertise and discuss topics such as: your target real estate clientele, types of videos, creating an effective call to action, and how to be the neighborhood expert. Video can grow your real estate business quickly and effectively. This course will show you how to produce and edit professional looking videos using free software available on your iPhone or on the web. You can create video using still photos or seamlessly stitch photo and video together. There are options to add voiceovers, music, and apply themes, to further customize your creation. We will make sure you know what advertising requirements to include for TREC and Code of Ethics as well as how to create an effective call to action. Make attending this class a priority and your video marketing success will follow.
Real estate success requires an online presence that can be found through a Google search. Search Engine Optimization (SEO) is a trendy topic. Ranking first on Google for specific terms using SEO is a moving target plus it can be very time consuming, difficult, and expensive. We have created a plan for your real estate business to get found on Google by buyers and sellers in the areas of town where you want to work. We will examine what terms are used to find a REALTOR® online and how you can effectively use those terms to get found online. This course will show you a little-known service by Google that will help your business get more exposure online with a benefit of building your SEO as well. Google My Business is a critical piece of online infrastructure for your real estate business to be found on the web. You will learn how to get reviews for your business, post your listings and open houses, and lead capture to further grow your business. Join us for an informative hour as we give you the strategic ways to set up your Google My Business page for marketing and Search Engine Optimization success.
This one hour course will show you everything you need to know about crafting a perfect listing presentation. We will provide a template to a listing presentation that you can customize through Breakthrough Broker, discuss CMA language required by TREC, discuss social media guidelines for your seller as well as social distancing guidelines during Covid. You will also learn how to be a stats expert by using Matrix and net sheets from TNT’s new Companion App. Make sure you win the listing every time by taking this class to develop a flawless listing presentation.
Stories, algorithms, hashtags, are terms common to Instagram. If you are already using Instagram for your real estate business and want to take your skills to the next level - this class is for you! Instagram demographics align with demographics of buyers and seller in real estate which means you need to promote your business accordingly.
Learn the major differences between stories and regular posts and how to maximize stories for more views. Uncover the key strategies for using hashtags and how to zero in on the most lucrative hashtags for your business. Hashtags are the fastest way to grow your following and get exposure for your real estate listings, open houses, and brand your real estate business. We will cover the best apps for creating posts/fonts, photo editing, editing video, and automatic grammar/spelling check. Instagram hacks abound and provide efficiencies to change your entire Instagram experience. Tune in for a jam-packed two hours of advanced techniques to boost your entire Instagram game and create new customers.
One of the most frequently asked questions of real estate agents is, “How’s the market?” If you have ever struggled to respond to that question this course was made for you. There are several free resources available to you as a REALTORincluding Matrix stats, hotsheets, Texas A&M Real Estate Center, Texas REALTORS Market Viewer, plus Texas National Title’s Five Year Trends and MLS Stats. This course will cover each of these programs and how to quickly extract data from them. We will explore data on list price versus sold price, months of inventory, sold volume, new listings, the difference between median and average, finding data by MLS area and zip code, and much more. Finally, we will show you screen clipping tools so you can easily share your market stat knowledge via social media, email, or text. You will be a powerhouse of information after this course and provide articulate answers to any questions about the real estate market.
Remine is a new tool offered through Matrix MLS. Similar to Realist in offering tax data but with additional farming tools for mailouts also. This action-packed course will provide you with the instructions for search, advanced search, carts, exporting data, and creating mailers. This free tool offers limited amounts of owner contact info including phone numbers and emails that have been pre-screened against the Do Not Call List.
A recent survey by Hubspot showed that video is helpful in purchasing decisions 90% of the time. Now is the time for you to utilize the power of video for your promoting your listings and ranking well with Google. This course will cover video program apps, video set up and tools, types of video content, easy ways to edit video, and how to maximize YouTube keywords and descriptions for Search Engine Optimization (SEO). Video doesn’t have to be complicated or scary if you know the right tools to use.